Average Cost and Marginal Utility per Dollar: Ratios
Marginal utility per dollar compares additional satisfaction with the price paid. Average cost divides total cost by output; average product divides output by labor. Start with the quantity you need, name both units, and check whether the numerator is a total or a change.
The numerator and denominator together determine the unit.
Read Three Ratio Comparisons
A consumer’s marginal utility from good X is 36 and its price is $6. Marginal utility from good Y is 28 and its price is $7. Which good provides more marginal utility per dollar?
- X, because 36/6>28/7
- Y, because 28 is closer to 36 than 7 is to 6
- Y, because its price is higher
- They are equal because both ratios exceed one
- The comparison requires total utility
X, because 36/6>28/7 Good X provides 6 utils per dollar, while Y provides 4. A small feasible spending shift toward X can increase utility at the current margin when both goods are adjustable.
A new worker adds 16 units, and each added unit contributes $4 to revenue. The amount entered as MRP is
- $4
- $12
- $16
- $20
- $64
$64 per worker MRP is 16 units per worker × $4 per unit = $64 per worker.
At an interior utility-maximizing bundle of goods X and Y, which condition holds?
- MU_X=MU_Y
- P_X=P_Y
- TU_X=TU_Y
- MU_XP_X=MU_YP_Y
- MU_X/P_X=MU_Y/P_Y
MU_X/P_X=MU_Y/P_Y In the standard smooth interior model with positive prices, utility maximization requires equal marginal utility per dollar across the goods purchased. Equality alone is not a universal guarantee of a maximum; discrete choices, corner solutions and the shape of preferences matter.
Video Lesson: Marginal Utility per Dollar
A focused video lesson from Khan Academy.
Say What the Ratio Measures
Name that denominator aloud before comparing the resulting values.
Choose the Cost or Product Formula
AFC=FC/Q, AVC=VC/Q, and ATC=TC/Q=AFC+AVC. AP_L=Q/L. Utility maximization compares MU_X/P_X across goods. Cost minimization compares MP_L/P_L across inputs. Equal numerators alone do not optimize when prices differ.
Value an Additional Worker’s Output
Derived demand links a change and a value: MRP_L=MP_L× MR. In a competitive product market, MR=P, so VMP_L=MP_L× P. A monopsonist compares MRP with MRC, not directly with the wage.
Follow Product, Revenue and Profit
Output rises from 150 with six workers to 168 with seven. The seventh worker’s MP is 18. If product price and MR are $5, MRP is $90. At an $82 marginal hiring cost, the worker adds $8 to profit. Each number has a distinct unit and role.
Check Both Sides of the Fraction
A ratio can use a total or a marginal quantity in its numerator. The denominator tells you what “per” means. Average fixed cost is fixed dollars per unit of output. Average product is output per worker. Marginal utility per dollar is additional satisfaction per dollar spent. Writing the unit beside a ratio prevents comparisons that look algebraically tidy but make no economic sense.
Reconcile Average Costs
Cost identities are especially useful. Since TC=FC+VC, dividing every term by output gives ATC=AFC+AVC. If fixed cost is $120, variable cost is $280, and output is 40, then AFC is $3, AVC is $7, and ATC is $10. A distractor of $400 is total cost, not average cost. As output rises, AFC falls because the same fixed amount is spread over more units.
Compare a Consumer’s Marginal Benefits
Per-dollar comparisons solve constrained allocation problems. A consumer with MU_X/P_X=6 and MU_Y/P_Y=4 should shift a dollar toward X and away from Y, assuming both goods can be adjusted. Diminishing marginal utility lowers X’s ratio as more X is consumed and raises Y’s ratio as less Y is consumed, moving toward equality. With positive marginal utilities, equal marginal utilities imply equal marginal utility per dollar only when prices are equal; this comparison alone does not establish a globally optimal bundle.
Compare Output per Input Dollar
The analogous producer rule compares marginal product per input dollar. Suppose the last labor dollar produces 8 units while the last machine dollar produces 5. Reallocating spending toward labor can produce more output at the same total cost. In the standard smooth interior model, cost minimization requires equal marginal products per dollar across adjustable inputs. That necessary condition alone does not prove a global minimum for arbitrary technologies; corner solutions and feasible substitutions also matter.
Separate Average Product from Marginal Product
Seven workers produce 210 units, and the eighth raises output to 232. Average product with eight workers is 232/8=29 units per worker. The eighth worker’s marginal product is 22 units. If output sells competitively for $4, that worker’s MRP is $88 per worker. None of these is total revenue.
Connect Unit Profit to Total Profit
Ratios also expose profitability. (P-ATC) is profit per unit, so multiplying by positive quantity gives total economic profit when price is uniform and both measures use the same period and economic-cost definition. The formula fails if ATC and price refer to different output levels. Similarly, dividing fixed cost by zero output is undefined. The firm still incurs total fixed cost even though AFC cannot be computed at zero.
Translate the Question Before Calculating
Before choosing a ratio, translate the stem: “per unit” usually calls for division, “the next unit” calls for a change, and “per dollar” calls for dividing a marginal benefit or product by price. This language-first method prevents visual formula matching.
Check the Definitions and Model Assumptions
OpenStax’s consumption-choice lesson compares marginal utility per dollar within a consumer’s budget. Utils are a teaching device for representing that person’s satisfaction; these numbers do not provide a common scale for comparing different people’s welfare.
The short-run cost definitions distinguish total cost from cost per unit of output. The labor-market lesson distinguishes a worker’s marginal product from the revenue generated by it. Keep the worker or hour increment consistent with the marginal resource cost.
Pearson’s long-run production guide explains marginal product per dollar and substitution between inputs. Apply the equality condition to the standard interior model with feasible adjustments. It does not replace checks on corners, the production technology or whether the proposed input bundle can actually be purchased.
Work Through an Input-Dollar Comparison
At the current input bundle, input A has marginal product 18 units and costs $6 per unit of input. Input B has marginal product 20 units and costs $10 per unit of input. Which provides more additional output per dollar, and what can you infer?
Check your reasoning
A provides 18 ÷ 6 = 3 units of output per dollar; B provides 20 ÷ 10 = 2. With small feasible substitutions, reallocating spending toward A can raise output at the current margin. The comparison does not identify the entire optimal bundle. Marginal products may change as inputs change, and the budget, technology and any input constraints still apply.
Try Three Ratio and Per-Dollar Questions
Choose one answer, then check your reasoning. These are short learning checks, not an exam score. If the controls are unavailable, the explanations remain readable below each question.
Answer B. Divide each total by 50 units: AFC = $150 ÷ 50 = $3, AVC = $350 ÷ 50 = $7, and ATC = $500 ÷ 50 = $10 per unit. The averages satisfy ATC = AFC + AVC.
Answer D. MU divided by price gives 18 ÷ 6 = 3 utils per dollar for X and 20 ÷ 4 = 5 for Y. Y has the higher current ratio. This calculation alone does not specify a complete affordable bundle or resolve indivisible purchases.
Answer A. The fifth worker adds 88 − 70 = 18 units. Marginal revenue product is 18 units per worker × $3 per unit = $54 per additional worker. Average product is 88 ÷ 5 = 17.6 units per worker; total revenue at a uniform $3 price would be $264. Neither is this worker’s marginal revenue product.
Connect Ratios to Economic Decisions
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