Stability and change in opinion
CLEP American Government, Chapter 36 Stability and change in opinion An attitude is stable when it persists across time and comparable measurements. Broad identities and familiar values are often more durable than opinions about new, technical, or low-salience proposals. Individual stability and aggregate stability are different. A population percentage can stay unchanged while individuals switch […]
Intensity and salience
CLEP American Government, Chapter 36 Intensity and salience Direction tells us which side a person favors. Intensity tells us how strongly that preference is held. Salience tells us how much the issue matters relative to other concerns. These dimensions can move independently. Strong preferences can motivate effort, but an issue is most likely to guide […]
