AP U.S. Government topic quiz4 questions

5.10 Modern Campaigns

Choose the best answer, check your reasoning, and use the explanation to correct any gap.

Question 1

Question 1 of 4

A media consultant is paid partly as a percentage of the campaign's advertising purchases and recommends moving money from voter contact into more advertising. What is the campaign manager's best response?

The compensation arrangement can give the consultant a reason to prefer more advertising, but an incentive is not proof of dishonesty or illegality. The manager should compare expected effects, evidence, cost, and campaign objectives across media and field alternatives rather than surrendering strategy to one vendor.
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A. Recognize a possible incentive favoring advertising and compare the proposal with evidence, objectives, and alternatives

The compensation arrangement can give the consultant a reason to prefer more advertising, but an incentive is not proof of dishonesty or illegality. The manager should compare expected effects, evidence, cost, and campaign objectives across media and field alternatives rather than surrendering strategy to one vendor.

Question 2

Question 2 of 4

A campaign purchases a television advertisement, holds a news conference hoping journalists will cover it, and posts its own video to supporters through campaign email. In order, these routes are

Purchasing placement is paid media. Coverage chosen and framed by journalists is earned media. A video distributed through the campaign's own email or website is campaign-owned media. The categories follow who pays for placement and who controls the channel, not whether all three carry the same message.
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B. paid media, earned media, and campaign-owned media

Purchasing placement is paid media. Coverage chosen and framed by journalists is earned media. A video distributed through the campaign's own email or website is campaign-owned media. The categories follow who pays for placement and who controls the channel, not whether all three carry the same message.

Question 3

Question 3 of 4

Two candidates have similar support in broad surveys. Candidate R has a smaller but highly organized group able to attend a three-hour evening caucus; Candidate S has more loosely committed supporters. Which outcome is most plausible?

A time-intensive caucus imposes participation costs that organization can help supporters overcome. Candidate R may therefore convert a smaller but committed network into a larger share of actual attendees. Broad surveys do not fix caucus turnout, and different participation does not require anyone to change policy preferences.
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C. Candidate R may outperform the surveys because organization helps supporters bear the caucus's participation costs

A time-intensive caucus imposes participation costs that organization can help supporters overcome. Candidate R may therefore convert a smaller but committed network into a larger share of actual attendees. Broad surveys do not fix caucus turnout, and different participation does not require anyone to change policy preferences.

Question 4

Question 4 of 4

A campaign uses its voter file to identify citizens who already favor the candidate, assigns neighborhood volunteers to contact them repeatedly, and provides voting information. The immediate strategy is

The campaign is contacting people who already support the candidate and lowering the practical costs of voting, which is mobilization. Persuasion would seek to change preferences, while recruitment, credentialing, and platform development occur through different actors and stages.
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D. mobilization of existing supporters

The campaign is contacting people who already support the candidate and lowering the practical costs of voting, which is mobilization. Persuasion would seek to change preferences, while recruitment, credentialing, and platform development occur through different actors and stages.

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